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Get More Sales and Better Response From Your Email Marketing Campaigns, Which one do you think will bring in more sales? If you say both will perform almost equally or maybe the second one might perform magrinally better, you will be dead wrong. It has been tested by marketers (like Corey Rudl, Gary Halbert and many others) that personalization can increase sales by as much as 300%... So almost everyone uses personalization in emails (while sending out ezines and newsletter mails etc). But what almost nobody knows is that you can also personalize your websites and boost-up your sales even more.